Every website that I have gone onto in the past week or even two weeks has been related to Apple. First it was the new iPhone 4s and then Steve Job’s death. This is completely understandable.
The vast majority of the Facebook statuses and Tweets I have seen in these past few weeks were related to Apple in one way or another. This speaks to the impact that Apple has had on the world. Yes, Apple engineers have come up with truly innovative products which have pushed our imaginations, but at the same time, the marketing that went in to these products and this brand is unbelievable.
Apple is an incredibly recognizable brand (Top 50 in the world from BusinessWeek). Even if they are not as recognizeable as some of their competitors like IBM or Intel, they have been able to do something that no one else has in the past. They have introduced computers to the “non-techy” market. Prior to the sleek look which Apple introduced, computers were mainly associated with those who lived and breathed technology basically.
I am not very tech-savy (although I would consider myself a little better off then most), so Apple products such as the MacBook and iPod Touch (both products I own) make me feel good (and like I know a little bit about technology). Apple did an amazing job at integrating many types of people into their systems as well as showcasing that.
Their advertising became iconic. Do you remember their iPod commercials (see above)? They were huge. Then the Mac vs. PC commercials. Who has never seen one? I have to admit that part of the reason I loved those was because I love Justin Long, but they were also funny and captivating. Apple understood the importance of consistency in their advertising. They also understood their customers. They kept themes going and developed them, rather than constantly changing. They also connected to their customers.
What do you think about Apple’s marketing efforts?
Steve Jobs truly did a great job leading such an innovative company. Even with him gone, I still believe the company can continue to do great things.