Social Media Takes Time
An effective social media campaign takes time to see any sort of payoff. The exact numbers may not be direct but the effects will be visible. That is, if you do it “correctly”. [Sidenote: There really is no correct way to do it but I am referring to the general guidelines]
Using Social Media “correctly” involves a few key things. (My general guidelines)
1. Know your goals inside and out.
2. Dedicate time to the project.
3. Keep the profiles updated and interesting.
4. Interact with others in the network…otherwise no one will know about you.
5. Make it personal…something people can relate to.
From all my research in the subject of social media, these seem to be the top five that both seem to pop up the most and that I agree with.
I think, a lot of companies, when they first start out face two big dilemmas. The first is determining their goals. The goals need to be as direct as possible, otherwise it will be even more difficult to see a payoff. It is always harder to find something when you don’t know what you are looking for.
The second dilemma and probably a huge one, when actually putting the social media campaign into action is the amount of time put into it. To keep the profiles up-to-date and actually worthwhile, companies need to have somebody who can spend time utilizing them. Yes, it takes time to determine the right thing to say in a status or a tweet, but it has to be done and it has to be done often. In addition, you have to be on the look out for other blogs, Twitter accounts, Facebook pages and LinkedIn profiles that are new and worth interacting with. I am not the only one who has discussed the subject of time’s importance in creating a successful social media campaign. The Social Media Marketing Report from 2010 by Michael Stelzner (he is also the Executive Editor for the Social Media Examiner, an online magazine that discusses social media) also brings up the importance of time when creating a social media presence.
The next time you are planning to use any form of social media, be it business or personal, think about your goals and how much time you will be devoting to it. I think it will be beneficial. Let me know how it goes for you and if you think I am completely wrong.
What other guidelines would you include and/or what would you change?