Social Media in the Workplace
Even with the growth of social media, there are still countless companies who block social media sites such as Facebook and Twitter from company computers.
There have been multiple reasons including protecting company information and taking away from employees actually doing their work. I understand these reasons yet at the same time, I also see it as somewhat fearful. That fear is certainly warranted and expected but worth fighting.
In today’s world, it is practically a necessity to have a footprint in social media. Yet even with this, there are still countless companies who block their employees from visiting these social sites at work, even when they themselves have profiles. How does this make sense? Yes, allowing employees on these sites during work time can be counterproductive but it is also hypocritical to have profiles on these sites but not allow your employees to look at them.
Allowing employees on the sites allows them to interact with their consumers and create more of a personal connection. Because that personal connection is so hard to find these days. It could mean the difference of a life-long customer and a bad review because of the automated responses.
Allowing all employees on these sites can be scary, so try creating a list of guidelines that the employees must follow when relating themselves to the company on the social web.
When it comes to productivity; couldn’t it be just as bad if your employees have no drive to do the work? This way they are given energy and the vast majority of the of people would keep up productivity. What do you think?
Now, I want to hear your opinions. What are the pros and cons of blocking social media sites like Facebook, Twitter and Youtube at work?