Marketing in the Making

Marketing; Thoughts and Questions

Thanksgiving and Design

First things first, HAPPY THANKSGIVING!!!  I hope you all enjoy the turkey and all the other Turkey day traditions you may have!

Lately I have been thinking about shopping and malls because, well, tis’ the season.  As I look around, I have read and noticed how important the set up of a store and a mall can be.  The store and mall has to give off a sense of comfort which also encourages people to spend money.  This is why I think companies like Simon are incredibly interesting.  A company like Simon is in control of so many outlets and malls.  I want to know how they have created such profitable malls.

The same goes for a mall.  A misplaced store or placement of couches in a mall can through off the whole dynamic.  Interior Designers fit in perfectly here.  They can make it work perfectly.

If a customer misses a sign because of the off angle, it could cancel the chances of a life-long customer.  A life long-customer is a customer which is gold to any company.  There are actual people who study this for a living, believe it or not.

This holiday season, take a break from pushing your way to that perfect scarf you see in the distance and just watch people.  Instead of watching people the way you normally do, try and notice what signs they see and what attracts peoples attention.  Afterward, let me know what you have noticed.

Have a great Thanksgiving everyone!!

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