Marketing in the Making

Marketing; Thoughts and Questions

Repeating Styles

Many of the clothes that my mom wore when she grew up seem to be back in style. I see them in the stores today. Even styles from my generation are beginning to repeat themselves. Leggings? I remember wearing those back in elementary school and now they are back!

How do companies view this? Does this mean that if the styles can come back in, the advertising for them can too? I don’t think so. The advertisements have to be fitting for the current culture. Even though the style is the same, that doesn’t mean that the culture is the same. With this, I want to point out that advertising has to be up to date with the current culture including everything from advertising tools to style and slang.

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