Marketing in the Making

Marketing; Thoughts and Questions

Word of Mouth Marketing is Not Dead

The most valuable way to get the word out about your company and/or event is through word of mouth. It has been a long lasting successful tool. According to a study by Yahoo! in the end of 2010, word of mouth as a marketing tool still proves valuable in passing along that all important message about your company.
The study also pointed out that although social and new media in marketing is growing, when people are discussing the brand, they reference the company website more often than the various social media platforms. To me this makes sense, since the most concrete information needed about a company will be primarily on their website. However, social media has played a role in assisting word of mouth.

Yes, you can still turn to your friend down the street and ask about where is the best place for some clam chowder, but social media allows you to get more opinions and options. Your friend down the street only knows maybe a few places, versus asking your friends on your social media platforms through a simple tweet or status can give you back even more places to choose from. Having this ability to ask so many people so easily gives you a better chance to find what you are looking for. Why would you trust these people? Because the idea of your friends on these sites is that you have built a connection and a relationship with them that provides you with a reason to trust their recommendation.

Word of mouth marketing is what I believe, as well to be one of the most valuable marketing tools available and luckily cheapest as well. The key then is to find the right people to pass the word on to…but I will leave that up to you to discover.

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7 thoughts on “Word of Mouth Marketing is Not Dead

  1. Jonathan on said:

    I think that word of mouth as a means of spreading impressions of companies is being facilitated and accelerated by social media. Like you said, you don’t have to wait till someone you see regularly tries something, you have a larger net to ask about things. From a marketing standpoint, social media seems to be an avenue to affect that discourse. Do you think that those controlling a brand should try to affect that discourse dirrectly by becoming involved in social media by say having a twitter account, or is it better for them to stay out of it, and instead market themselves in a way that gets others to talk about them? Obviously both methods can work, so what would be the times that one would use one over the other?

  2. Alan L. on said:

    I was wondering, if word of mouth or just basic talking to each other directly is the best way then doesn’t these new social media methods (Twitter, Facebook or basic email and IM) have a detrimental effect on direct speaking?

  3. Jonathan, thank you for commenting. I think that it is important for a brand to be a part of the conversation. They should be there to help out when people have questions, complaints, comments and anything. This gives the brand a personality which people can relate to and respect. So yes, a Twitter account for example is a good way to facilitate and encourage these discussions. It shows that the brand does care what their customers think. At the same time, it is also important to encourage the public to talk about you and this is why traditional means of marketing can not be completely cut out of the picture. In order for any brand to be successful, I think both traditional (i.e. direct mail, billboards and advertisements) and social and new media need to be utilized to get the best results.
    Does this answer your question? Please let me know if you would like to know more.

    Alan, thank you for your comment as well. Yes. That is one of the key concerns with social media I believe. Direct speaking is becoming less and less common and at the same time more and more valuable. As social media and new technologies are growing, I think everyone is trying to find a good balance. At the same time, there is a very large value on how many people you are able to interact via social media and the internet. This is also an extremely valuable tool in todays world. Finding a good balance is still the key. At the same time, as brands have become less personalized, and began reaching more and more people the direct speaking has gone down. Social media has allowed them to approach the personalized aspect and get in touch with their customers more easily. This is one thing that brands are finding to be a great benefit of social media.
    Did this help? Let me know if you have any more questions.

  4. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.

  5. Thank you for the support Mobile! It means a lot!

  6. I recently finished Andy Sernovitz’s new book, “Word of Mouth Marketing: How Smart Companies Get People Talking”. Actually, I finished it a while ago, but haven’t had time to do a full blog review.

    The book is a quick read – 4hrs total, give or take, and it’s packed full not only of WOM theory and a bit of history, but also with some concrete ideas from real…

  7. Thank you for the recommendation Joe, I will definitely read this one!

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