Marketing in the Making

Marketing; Thoughts and Questions

Ma and Pa and the New Year

Happy New Year! In this coming year, I hope that more of these small companies hop on the bandwagon and realize the possibilities that social and new media have for them.

I understand and do like the uniqueness and charm of a small boutique company that seems like family, but in an economy like ours and in a growing world like ours, the success of a company like that is not likely.

Having a presence on social media allows your company to extend its reach and gain a voice on the new platform where your current and possible future customers are.

Of course, how involved any company chooses to get with social media depends 100% on the target customers. This partially comes from the general 80/20 rule. 80% of your products/services are bought by 20% of your audience. Take a look at this post from Entrepreneurs-Journey blog about the 80/20 rule. (Ok, that little bit about the 80/20 rule may have been a little bit of a tangent, but I wanted to make sure to tell you about it) What I am trying to say is that your customers are the ones who should be deciding which platform you should be on, not you. Your company is catering to them and not the other way around.

These smaller Ma and Pa stores are starting to put up signs in their windows about being on Facebook or Twitter which is a great start, but in all honesty, it is completely pointless if your audience doesn’t even use these platforms. This new year, I small businesses come up to speed in an intelligent and well researched manner.

Take a look at a few specialty social networks:

Dog Lovers: http://www.dogster.com/

Interior Design: http://mydesignstories.net/

Foodies (there are soo many of these): http://www.foodcandy.com/

Sailing Enthusiasts: http://www.sailingnetworks.com/default/welcome

These specialty networks, give specialty companies a more easy and direct way to communicate with their customers.

What are your thoughts about small businesses and their involvement in social media?

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4 thoughts on “Ma and Pa and the New Year

  1. Happy New Year! 🙂

    I agree that the customers should play a big part in being the deciding factor for how you approach advertising and social media. However, I think it would benefit all small business (or any business for that matter) to take part in the social media landscape. Even if current customers may not be likely to use social media outlets, it could be an effective and cheap way to attract an entirely new customer base.
    I think getting involved in a blog or creating a Facebook page would not take away from the “charm” of a small boutique at all. It would instead make that business even more personal, adding a new level of connection, which is something big business like Walmart lack.

  2. Thanks for the comment, Sarah!
    Thats a really great point. Any business, no matter what size should always make sure not to exclude any possible new customers.
    Your post made me think actually of another reason in addition to yours why small businesses should join social media platforms. To claim the domain name. Even if you aren’t able to post about your company on this platform for some reason, at least you have the control and no some stranger who could just give your company a bad name.

    As with all decisions, deciding on how to or not to use social media, businesses need to take the time to think out the pros and cons of the decision.

  3. Nice website.I hope to see another interesting post here Thank you!

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