Marketing in the Making

Marketing; Thoughts and Questions

Archive for the category “Time”

Happy Birthday!

Today was a day of birthdays. It was my brothers birthday and Mashable’s. I know what you were wondering, “what did you do for your brothers birthday?” Good question! We went to this really good barbeque place called Redbones in Somerville. It was amazing! I definitely recommend it if you are ever in the area.

Oh, was that not the question you had in mind? I guess you would rather read about Mashable (except for my brother–he was my first subscriber).

In light of Mashable’s birthday, I thought I would share some things I have noticed. For those of you who don’t know what Mashable is, it is “The Social Media Guide” and it has everything from news about technology, social media and design to jobs. In short, it is my go to website (After email, Facebook and Twitter of course). I recommend checking it out every once in a while just to stay in the loop. You can even follow it on Twitter, Facebook and Google+.

If you have a Twitter and follow a lot of Marketing agencies and even companies from other industries (like me), you will notice how a lot of them will post something about the same article and many times it will be from Mashable. Now, I want to make it clear that there is nothing wrong with that. It just makes me realize how we are still all very new at using social media for marketing. We are filling our pages with the same information as the people down the street.

It makes sense. It is time consuming to leaf through thousands of news sites, article, images and anything else that your followers may find interesting. But in the end, leafing through all that, I believe actually pays off. The key is finding an efficient way to do that. And that is where we are today.

What do you think?


Social Media in the Workplace

Even with the growth of social media, there are still countless companies who block social media sites such as Facebook and Twitter from company computers.

There have been multiple reasons including protecting company information and taking away from employees actually doing their work.  I understand these reasons yet at the same time, I also see it as somewhat fearful.  That fear is certainly warranted and expected but worth fighting.

In today’s world, it is practically a necessity to have a footprint in social media.  Yet even with this, there are still countless companies who block their employees from visiting these social sites at work, even when they themselves have profiles.  How does this make sense?  Yes, allowing employees on these sites during work time can be counterproductive but it is also hypocritical to have profiles on these sites but not allow your employees to look at them.

Allowing employees on the sites allows them to interact with their consumers and create more of a personal connection.  Because that personal connection is so hard to find these days.  It could mean the difference of a life-long customer and a bad review because of the automated responses.

Allowing all employees on these sites can be scary, so try creating a list of guidelines that the employees must follow when relating themselves to the company on the social web.

When it comes to productivity; couldn’t it be just as bad if your employees have no drive to do the work?  This way they are given energy and the vast majority of the of people would keep up productivity.  What do you think?

Now, I want to hear your opinions.  What are the pros and cons of blocking social media sites like Facebook, Twitter and Youtube at work?

Social Media Takes Time

An effective social media campaign takes time to see any sort of payoff.  The exact numbers may not be direct but the effects will be visible.  That is, if you do it “correctly”. [Sidenote: There really is no correct way to do it but I am referring to the general guidelines]

Using Social Media “correctly” involves a few key things. (My general guidelines)

1. Know your goals inside and out.

2. Dedicate time to the project.

3. Keep the profiles updated and interesting.

4. Interact with others in the network…otherwise no one will know about you.

5. Make it personal…something people can relate to.

From all my research in the subject of social media, these seem to be the top five that both seem to pop up the most and that I agree with.

I think, a lot of companies, when they first start out face two big dilemmas.  The first is determining their goals.  The goals need to be as direct as possible, otherwise it will be even more difficult to see a payoff.  It is always harder to find something when you don’t know what you are looking for.

The second dilemma and probably a huge one, when actually putting the social media campaign into action is the amount of time put into it.  To keep the profiles up-to-date and actually worthwhile, companies need to have somebody who can spend time utilizing them.  Yes, it takes time to determine the right thing to say in a status or a tweet, but it has to be done and it has to be done often.  In addition, you have to be on the look out for other blogs, Twitter accounts, Facebook pages and LinkedIn profiles that are new and worth interacting with.  I am not the only one who has discussed the subject of time’s importance in creating a successful social media campaign.  The Social Media Marketing Report from 2010 by Michael Stelzner (he is also the Executive Editor for the Social Media Examiner, an online magazine that discusses social media) also brings up the importance of  time when creating a social media presence.

The next time you are planning to use any form of social media, be it business or personal, think about your goals and how much time you will be devoting to it.  I think it will be beneficial.  Let me know how it goes for you and if you think I am completely wrong.

What other guidelines would you include and/or what would you change?

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